Nowadays, almost everyone has a camera, and everyone knows how to point and click. And yes, it is fine for selfies and fun memories, but for business, probably not. You want to get your listings to stand out, to rise above the average real estate listing, to compel your prospect to click through to a meeting. One way to do this is to include images of the property that capture the architectural quality of the property. Most homes above the basic shelter properties have a detail or two that add a touch of “art” to the home. The more expensive the home, the more an architect is likely to invested a bit of his more creative touches to make the home special. While these touches may elude an amateur photographer or even a pedestrian real estate photographer, the architectural photographer may highlight these touches in a way the catches the eye of the more discerning viewer.
Take a look at the high-end shelter magazines like Architectural Digest to see how light plays with the angles of a home to create “art”. While it’s true that your average home doesn’t have the soaring windows and abundant light seen in many of these masterworks, it’s also true that an architectural photographer can find small examples of good architecture in more modestly priced homes and highlight them.
What Is Architectural Photography?
The finest architecture photography finds the best of a structures’ design and environmental setting. Superior architecture photography is aesthetically appealing, skillful, engaging, and accurate. So, whenever you need architecture photography for your business, ensure you hire a professional architectural photographer.
How Is Architectural Photography Different From Real Estate Photography?
The actual purpose of real estate photography is to showcase properties with the intention of making a sale. Architecture photography, on the other hand, is focused on capturing the pristine beauty and purpose of a structure in the most exciting and unique way.
Basically, if your listing is lacking in aesthetic quality any real estate photographer will do. But if you want to reach a buyer that is willing to spend a bit more for aesthetics, you should hire an architectural photographer to capture the essence of the property. Art sells. And good architecture enhances the value of a property, so to sell a property with good architectural detail hire an architectural photographer who also works as a real estate photographer. You’ll get the best of both!
Architectural photographers help you make your listings rise above the fray. Photos that capture the fine details help viewers and customers understand the real structure and texture of the building, and discerning viewers appreciate the attention to detail. They enjoy living and working in spaces that rise above the ordinary. To reach those buyers, go beyond the ordinary and hire a photographer that captures the essence of the space.